Affiliate Marketing In Retail

According to new data released by Paid On Results, in the first year of running an active affiliate programme, small to medium-sized enterprises (SME) retailers can expect to see sales grow by 10%. This suggests that it is a worthwhile and low-risk investment for companies to take.

Paid On Resluts have analysed the sales data of its retailers and affiliates in order to discover what impact affiliate marketing can have on the growth of sales for merchants

According to the affiliates signed up to the Paid On Results network, the types of websites that are the most likely to drive the highest number of affiliate sales for partner merchants are as follows:

1. Discount websites
2. Comparison websites
3. Cashback websites
4. Sector-specific blogs
5. Product round-up websites

The team at Paid On Results wanted to offer advice to SME retailers on how affiliate marketing can be a cost effective way of increasing sales:

· Working with an affiliate network often involves low set up costs as well as low monthly costs, which reduces the chance of causing a negative impact on ROI in the initial stages of a campaign.
· Campaigns can offer exposure to the UK’s best performing affiliates, resulting in a good chance of a growth in sales.
· Some affiliate networks make it easy to calculate ROI and offer low-risk campaigns, because they only require merchants to pay commission to an affiliate when a sale is made.
· Affiliate marketing sends highly targeted and motivated traffic to merchant’s websites, increasing the chances of sales.

Graeme Sandwell, Managing Director of Paid On Results, said the following: “We want retailers to know the benefits of running an active affiliate programme. Although the average SME retailer with an affiliate programme will see 10% sales growth in the first year as a merchant with us, in reality that percentage has the potential to be much higher.

“Merchants, whatever their size, should take a chance on affiliate marketing and see if they can successfully unlock the growth potential tied up in it. It is very likely, judging by our findings, that this is a decision they will not regret!”

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