Blogger Update

Blogger, one of the world’s most popular free blogging platforms, has revamped its interface to fall in line with Google’s clean, sleek and white look they’ve produced for many of their products. With its streamlined appearance, Blogger’s interface now gives you easy to navigate shortcuts from the dashboard to everything you could possibly need.

As ever, the start page or dashboard, is the point of origin for everything. Here you can overview all of your blogs at a glance. With information on pageviews, including a small graphic showing pageviews for the last month, post and follower information, and any comments requiring moderation, you can quickly and easily keep track of the status of each blog you run or are signed up to participate with. With a quick link to a new post, drop down menu for more areas to view and a button to view your blog, Blogger have tried to put everything that you could need all in one place. If you use the Google Friend Connect widget to track blogs of interest, posts from those blogs will appear below the dashboard section and can also be picked up in Google Reader, giving you a seamless integration of multiple Google products.

Each blog you run has now been given its own overview page, allowing you to see slightly more information at a glance without needing to drill down. Accessible from the drop down menu in the dashboard, the overview gives you a quick look at your blogs stats, including top traffic sources. It also displays comment information, page views, post, and follower totals. To the left is a menu containing everything from the drop down menu for each blog in the dashboard. And with latest Blogger news, links to guides on top articles for optimising your blog, Blogger are hoping to provide sources of information that are useful to their users without requiring you to search help pages or others sources to find it.

Of key interest to most people monetising their blogs are the stats and earnings pages. The stats page provides information on who visits your blog, where they came from and where they live. With additional information on their browser and operating system you can pinpoint your users with greater accuracy and ensure that your blog is optimised for the browsers and OS your visitors are using. With information on the posts visited, broken down by day, week, month and all time, you can keep track of the sort of posts that are popular to help you target a wider audience.

If you’re signed up to Google AdSense then the earnings page will display your basic earnings data without you needing to go to the AdSense dashboard to view it all. You’ll be able to see the page views, clicks, click through rate, cost per click and revenue per 1000 page views your blog has received at a glance. And with the recent launch of the Google Affiliate Network you can quickly and easily expand the potential earnings you can gain through Google’s platforms, all fully integrated to make life easier. It’s worth noting, however, that for full reporting you will still need to log in to AdSense and the Affiliate Network.

In addition to its new simple to use interface, Google have also introduced a template designer and several basic templates to allow users to completely customise their blog layout without the need to learn html or css coding. Making it more cost effective to get your own blog off the ground and earning without necessarily needing to hire a web designer to create the entire layout from ground up. Blogger is working hard to integrate relevant products, make their interfaces simple to use and navigate, and empower their users to produce blogs that can generate an income should they wish.

Tags: ,