Facebook is gearing up to become much more than the leading presence in social media to date. It seems the social media moguls are ploughing ahead and dipping their toes in the online retail market. A US trial is taking place to send out real gifts from the Facebook platform. You can send gifts to your friends, ranging from cupcakes, stuffed bears and gift-cards for a cost.
Facebook has dabbled with a similar idea before, starting out small with sending virtual gifts to people, some free, and some for a small cost. The team are looking to go big this time, and have got some of the high-end brands on board during the trial. Starbucks – the leading coffee chain, Magnolia Bakery –New York’s most famous bakery (made even more well known through ‘Sex and the City’), and Gund – a huge bear retailer, are all in on the trial act. Only a small percentage of people are involved in the trial, but we’re looking forward to the outcome of this.
It seems like a natural progression for Facebook to take on, what seems like such a daunting task to the rest of us, with the gumption and drive of the big boys in business. With the social media platform notoriously known for working with companies to track what we shop for online, whilst browsing on and after visiting the site, we predict it won’t be long before we start seeing last nights browsing items pop up on the right hand side of our screens.
It has not yet been stated if and indeed when the trial will end, when the scheme becomes multi-nationals and inevitably world-wide. However, we can only assume that with Facebook being as big as it is, that it will only be a matter of time before companies sign up to the project. With shares in Facebook remarkably low considering the wealth the company holds, this is one way they are almost certain to make more on the advertising scheme of things, with top retailers paying above the odds to be listed on the social media pages.
Tags: Digital Marketing, facebook, Social Media, social media marketing, Strategy