Two thirds of the UK are now active members of Facebook. That means 27 million people in the UK have an account on the social media platform, with 19 million of this number logging in on our mobile devices. We also spend on average 7 hours on the social site, which equates to 1 in 5 minutes spent online, we’re on Facebook.
The latest stats come just in time and sit in line with a new retail initiative…The Retail Centre. This is a fairly new concept, but one that is already in place in America. Facebook aims to offer advice, useful hints and top tips on how to maximise your use and users on the platform.
It has been proven through statistics that there is a definite correlation between things that your friends online like, recommend and have previously purchased to others purchasing through these channels. Nearly 23% have tried a new restaurant, pub, or bar following a friend’s recommendation, with a larger percentage listening to similar music online to their friends.
The Retail Centre is set to release handy hints of how you can grow readership of your company on the platform, and potentially reach out to those people who are looking at friends profiles to see what they have been buying online.Tags: facebook, facebook insights, retail centre, Social Media, social media marketing