Incentivising Your Affiliates

If you are about to launch an incentive for your affiliates there are a few things you might want to think about first;

Set Your Objective
Incentives are an easy method to improve affiliate marketing, and can be very rewarding for all those involved. In order to make an incentive successful, it is vital to recognise your objectives. Some programs are designed to promote brand name. Yet others are have the goal of gaining new affiliates, while others are made to promote productivity in current ones. Whether you have similar goals, or completely new ones, remember to think about what you want to achieve whilst you design your incentive.

Making It Fair
Your program will be more successful if you make it fair. If you arrange it so that only a select few will be able to win (top affiliates, most sales etc) you will probably not be reaching your goal. In this circumstance, many people may not wish to participate, due to the feeling that the prizes are not easily reachable. If you create an incentive which offers different levels and types of prizes, more participants will be able to get a reward for good work. Remember, the goal of the incentive is to either have your affiliates perform better or to attract more affiliates or for you to gain additional exposure. Many companies use their own products as incentives, which can often be successful, as your affiliates will get to experience first hand the products they are promoting.

Launch
In order to get the word out about your incentive there are a few tools you can use to ensure you get maximum exposure.
Network Blog
Affiliates4U Forum
Other forums such as ABestWeb or AffiliateForum.com.au
Your own affiliate blog
Email your affiliates direct
Twitter
Facebook
Google+
Network email system
Direct mail
And more…

Monitor and Measure
After you implement your program, you will, of course, need to put measures in place to find out how well it is working. You will need to find out how much is being put towards giving out incentives as compared to how much your profit is. Obviously, the program will benefit your company more if you have gained something from the program as well. It will also be necessary to see how well your affiliates are satisfied with the prizes. You will get much information from monitoring increase in sales and other markers of better productivity. When these numbers are compared to number of prizes given out and who is receiving the prizes, you will get a better idea of whether your program is successful at the goals you had predetermined.

Tags: , , ,