In previous years it was a fight between Myspace and Facebook, with Facebook coming out on top. Since then we’ve had the Apple vs Microsoft saga and even Harry potter vs Twilight. It now looks like the age of the social media platform battle is back, and will be bigger than any seen previously.
Twitter vs Insatgram.
The battle is rife with sabotage, exploits and back handedness in the press surrounding the feud between to the two multi-million-money-making moguls. With Twitter quite publicly disabling images from Instagram, it seems that the blue-bird company took personal offence to not winning the bid to buy the photo sharing business. Limiting access between the two sites is something that is now becoming more and more futile and until recently, members of each site haven’t been bothered by the bickering. Now it’s beginning to effect the users’ interaction and we think it will only be a matter of time before you can only use one without the other. Replicating features is another concern of users, as well as the limited access between the two. As mentioned, when snapping a pic on Instagram and wishing to share on Twitter depicts a very strange image on the status site. This is taking competitive to a whole new level.
Both Instagram and Twitter have a substantial following and as mentioned, neither ‘side’ of consumers have been bothered until now. Corruption and disabling, blocking and lack of consistency are beginning to wane with the users and the on-going feud is being called to make up or break up for good. Instead of working together however, it seems neither side are backing down, and with such a competitive space they are competing for, it looks like it may be a battle to the death. Where does your loyalty lie? Whilst the sites can’t find solace in the fact that users are and are wanting to use both sites together, we can certainly begin to understand the sheer importance and power that we, the consumers must have.