In a move that is likely to resonate throughout the industry, Zanox, one of the leading performance marketing networks in Europe, has completed its takeover of the UK based affiliate network Affiliate Window and its parent holding company, Digital Window Ltd.
The acquisition process began back in 2009 when the two majority shareholders in for Zanox, PubliGroupe and Axel Springer, purchased a 50.1% stake in Digital Window Ltd.
The Zanox group , made up of Zanox, Affiliate Window, eprofessional, and M4N now connects with more than 4200 advertises across a broad range of industries. It is considered one of the market leaders in continental Europe and has strong ties in emerging markets such as Brazil, Turkey, and Eastern Europe. Adding the UK’s biggest performance marketing network in Affiliate Window is sure to strengthen their portfolio further.
To allay any fears Affiliate Window stakeholders might have, managing director Mark Walters issued the following statement following the announcement: “The exit of the founders is merely a formality and we can confirm there will be no change to Affiliate Window’s technology, structure and control, with the current Executive team, wider management team and day to day staff all remaining in place. There have been rumours from competitive sources that the completion of this deal will have implications for Affiliate Window and potentially its partners. We are therefore writing to dispel these claims and clarify matters. The eventual exit of the founders was inevitable as it formed part of their original deal to sell the company. They both took a very ‘hands off’ approach leaving it to be steered and developed by the same Exec team that have worked together for the last nine years.”
Thomas Joosten, Zanox CEO, echoed this sentiment and spoke of his hopes and expectations for the network, “Affiliate Window has a proven track record of offering top brands excellent service, growing mid-tier clients and entering the mobile commerce segment. Our intention is to allow that to continue to flourish whilst merging some of the Affiliate Window advanced processes and technology across the entire zanox group.”
Affiliate Window has released their MyAW, a new Google Chrome extension for publishers. MyAW is downloadable from the Chrome store and available now.
• Join programmes
• Quickly generate shortened tracker links
• ‘One-click’ share links on Twitter, Facebook and Google+
• Generate custom URLs
• Generate links to specific product pages
The extension also shows all the latest consumer offers from their system and will highlight the exclusive vouchers available to publishers. For those publishers with multiple accounts, ‘one-click’ account switch functionality has been added for ease of use. The plugin also offers a ‘one click’ deeplink generator.
Remi Chkaibane, Head of Product at Affiliate Window says: “We want to provide publishers with a simple way of promoting products from the brands they love. Our goal is to make Affiliate Marketing easier for publishers. This extension is the first of many steps that will make this possible, as users will be able to find discount codes and build links as they browse without needing to log in.”