Last night saw the launch of our FREE local training initiative, bringing together local businesses for impartial tips and advice to help drive their digital presence forward. Last night we had a great mix of local businesses pop along for an informal session covering the basics of online by leading industry peer, Pete Dickenson.
You can download the slides here Training Slides and I have included some of the links to the websites we showed below;
Bright Digital Minds Digital Cheat Sheets
Targeted Media – Shane’s PPC agency
FrostBox – Maggie’s free social media backup solution
ImpactTag – Pete’s analytics software
Social Media Revolution YouTube Video
Some great examples of youtube videos that can be made at home…
A Great blog example with a mix of posts and information
The 29th – 30th October 2013 see the return of the London Performance Marketing Insights conference and expo at the Westminster Park Plaza. Along with hundreds of attendees, it’s a chance to meet some of the peers of the industry, attend thought provoking sessions and grab a few beers at the networking events.
This year, I am pleased to announce that I will be speaking there! I’ll be giving a talk on the best free tools to use for hands on affiliate management;
10 Free Tools For Sourcing and Managing Affiliates
Under pressure to grow your affiliates or get them ‘doing more’? Have no budget to spend? Fear not! During this session you’ll learn ten of the top FREE tools of the trade when it comes to affiliate management.
You’ll see real life examples of the hands on tools that affiliate managers use and how you can harness these tools when back at your desk. Expect to hear quick and easy solutions that can help source potential diamonds in the rough and get those affiliate sales growing.
Use the code SPKLON13%10 to save 10% on your pass!
As part of our commitment to the local community, Bright Digital Minds have teamed up with a number of industry experts to offer local businesses FREE online marketing advice, all in an informal and relaxed environment.
We are inviting anyone who owns a business or website, from Farmers, Driving Instructors, Schools, Musicians, Shops, Cafe’s and even local landlords and Guest House owners to the Wheatsheaf on October the 2nd 2013 between 5pm and 7pm to listen to some top tips for getting the most from your online presence, along with the opportunity to talk more afterwards.
All are welcome to come along, although places are limited. Please join our event here - https://www.facebook.com/events/211275172370862/ or give us a call and we’ll pop your name down.
Founder of Bright Digital Minds, Hannah Swift said, “As a young business owner, I think it’s important to give back to the local community, and help other small businesses reach their potential through various online channels. The new training initiative aims to show anyone in the local area that they can get more out of their current online activities, from collecting email addresses to harnessing the power of ecommerce. I don’t want to run evenings that are ‘death by powerpoint’ or that are overwhelming, instead, we’ll be giving tips and case studies from our years of hands on experience, that are accessible to all.”.
For more information, please contact Hannah Swift;
01629 815 888
About Bright Digital Minds
Founded in 2011 by Hannah Swift, Bright Digital Minds is focused on delivering high impact performance marketing campaigns on budget and on time. Based in Bakewell, Derbyshire, we are committed to supporting the growth of fellow local businesses with our apprenticeship schemes and with the launch of our free training initiative.
Here are some interesting facts about digital marketing statistics that you may not of been aware of.
1. 22% of marketing emails fail to reach the subscriber’s inbox
According to a new report from Return Path, just over one in five (22%) commercial emails sent globally on the first half of 2013 never made it to the subscriber’s inbox,
Furthermore, the global inbox placement rate actually declined slightly compared to the first half of 2012, dropping 4% year-on-year.
Return Path’s report also looks at deliverability by industry. Retailers proved to be one of the best performing sectors with an inbox placement rate of 92%, up 5% on last year’s total.
Only utilities (95%), consumer products (93%) and publishers (97%) performed better in the first half of 2013.
2. Ecommerce page load times are becoming slower
A new report from Radware explains that despite the effort that businesses put into ensuring a fast load time, average site speeds are actually getting slower.
The study shows that in spring 2012 the median page took 6.79 seconds to load, but this has now dropped to 7.72 seconds.
Among the top 500 leading retail websites, as ranked by Alexa.com, Ikea was found to have the fastest full load time at just 1.85 seconds followed by AbeBooks (2.06 seconds) and Pixmania (2.20 seconds).
3. Email still top dog for marketing
New research from TagMan shows that digital marketers still find email to be the most useful form of advertising.
The data shows that 43% are not confident that social media drives ROI, while 63% of marketers still consider email as the most useful form of digital advertising.
Furthermore, 55% still measure success of display campaigns by click-through rates, while 31% are struggling with data overload.
4. Tag management adoption to reach 50% by 2017
According to new research from Qubit, up to 50% of websites will have adopted tag management technology by 2017.
The research, which looked at the tag management technologies in use on 100,000 leading websites, also found some key trends in the TMS marketplace.
While server-side tag management represented 49% of the market in 2012, client side solutions now dominate with more than 80% of the installed base. Free products now represent 44% of the total installed tag management market.
5. 52% of agencies now offer a ‘full range of digital marketing services’
Data included in econsultancies new UK Search Engine Marketing Benchmark Report 2013 shows that more than half of agencies (52%) now offer a ‘full range of digital marketing services’, and increase from 45% in 2012 and 42% in 2011.
In comparison just 12% of agencies specialise in SEO while 7% focused exclusively on paid search. A further 10% of agencies carry out both SEO and paid search.
Currently in the UK our mobile a tablet behaviour in the home is as follows: 81% of us use our smartphone & TV, 66% use a smarthphone and a PC/Laptop and 66% of us use a TV and a PC/Laptop. It is predicted that by the end of 2013 mobile will be responsible for the majority of internet use over the PC, meaning that mobile marketing has never been as important as it is now. This prediction comes as quite a shock as incredibly only 20% of websites have a site enabled for mobile devices. Search is the most popular mobile behaviour and search search engine websites are the top types of websites visted via smartphones.
One key point to remember is that one phone has one user. This means that is easy to track and analyse behaviour, targeting is made easier as adverts can be tailored to individual users based on browsing behaviour. Compare this to a PC/Laptop that could have several users all with different browsing behavior. This makes it difficult to tailor adverts based on behaviour because the behaviour is different with each user. You also have to take into consideration that not all consumers are the same, different age groups determine which types of features they will be using on their mobiles such as SMS, internet and apps. One example of this is that people who are 55+ tend to not have a smartphone and do not use apps or browse the internet.
When thinking about mobile marketing you must always remember that the user is the number one priority. People who are browsing want to browse with ease and sites that are not mobile enabled can lead to a bad customer experience as they cannot access a companies website correctly on their mobile. One of the best examples of simplicity on a mobile enable site is Amazon’s one click feature which allows the user to buy items with one click once they are signed in. The downside to this is of course is that if someone is able to get hold of your password they then can purchase off of your card without having to find out your card details. Another example of simplicity and speed is Mpayments. They allow consumers to make contactless payments with their mobile devices instead of using the tradition methods of cash or a card. Consumers as with anything new will be weary of this method of payment especially as money is involved.
A big must is having a landing page that engages with your user. Getting customers to stay on your page is key, as without this they will not proceed any further and therefore you will loose out on a potential sale. Landing pages can be customised to the users preference, if you go back to the point of there is only one user for each mobile device tailoring these pages is made easier and is more likely to engage with the user. A landing page can be customised based on three things, behaviour, location and time.
The introduction of the latest version of HTML, HTML5, allows the user to load a mobile site with rich media. Some companies are now taking their mobile app off of the app store and converting them onto a HTML site as there is no commission to pay Apple or Android. Something that is slowly being seen more and more on our television screens is Shazam-enabled advertising. This feature was launched last May during the Britain’s Got Talent final. Around 50,000 viewers used the Shazam App to tag the Pepsi MAX and Cadbury ads in just 60 seconds of airtime during special advert. Fans of the show who had Shazam on their smartphones ‘Shazamed’ the advert then were able to enter contests to win summer music festivals tickets from Pepsi MAX and an Olympic Ceremony package from Cadbury as well as participate in the conversation on social networks. The Pepsi MAX ‘Crowd Surfing’ football advert also included the chance to unlock other great prizes, merchandise and a link to download the Calvin Harris track “Let’s Go” feat. Ne-Yo, the ad’s official soundtrack.
All in all 2013 is going to be an exciting and busy year for mobile marketing as more and more companies are investing in mobile enable sites. The introduction of new technology such as Mpayments will change the way we shop in the high street.
It’s that time of year where we hear from the esteemed and knowledgeable in the biz what we can expect from the year ahead. With predictions and guesstimates ripe with talk of a literal digital age, experts and key-players across a selection of disciplines offer their predictions for what we should expect in the marketing world this year.
Adam Graham: Weapon7 spoke about the word ‘gamification’ become an integral part of our dictionary this year. “Done well, gamification offers fantastic opportunities for brands engaging with consumers.” He does have his apprehensions about the initial lack of understanding or acceptance, but as more people become aware, set money aside and throw more resources at it, he believes that this will be as successful in the gaming world as mobile strategies have been.
Geoff Gower: ais London believes that the word ‘branded content’ will be made redundant and it will be the age of excellent and well written content. “It’s time for brands to stop treating content as an add-on…no longer will it be about generating content that can be ‘branded.’” In this sense, a niche market may be required for amazing content ad copywriters! We think that what Geoff is getting to, is that 2013 will see the end of content for branding sake and more content that actually means something and says something about what and who the brand is.
One of the main factors when reading and darting through a whole range of industry expert views and predictions for 2013 is mobile. This issue has been referred to again and again, but it seems like the big boys in business are expecting mobile to become mandatory from companies and expected from the consumers.
Frazer Gibney: Inferno describes his thoughts of the mobile-age to go from “hot to incandescent as a category…publishers predict over 50 per cent of traffic from smartphones and tablets.” He also notes the importance and potential demand for mobile advertising with tools such as ‘LoopMe’ creating a more focused avenue to advertise, and one that consumers respond better than on platforms such as Facebook and YouTube. Also agreeing with the importance of just how big mobile will become this year; Mandeep Mason: International Microsoft predicts that 2013 will be the year for “the industry finally unlocks the potential of mobile as a scalable marketing and commerce channel for advertisers.” Mark Freeman: Movement also agrees that mobile is continuing to rise, but thinks that the messaging services are vastly underused. “I think we’re going to see a resurgence in companies sending messages to opted-in consumers as businesses continue to realise that the channel really does have potential.”
There are so many predictions for 2013 that it would take most of the year to go through them all. The main focus that we have gathered from the information we’ve read (and it’s been a lot) is…expect to expand into the world of mobile even further, gather as much information on your consumers as possible and give them what they want, and consumers expect more and more technology wise from brands. We (consumers) now live in age where if a web page hasn’t loaded within seconds, the brand has lost us and we have moved on to the next. All in all, we are a fast-tracked, tech-savvy nation and we expect more from 2013 than we have any other year before.
Facebook is gearing up to become much more than the leading presence in social media to date. It seems the social media moguls are ploughing ahead and dipping their toes in the online retail market. A US trial is taking place to send out real gifts from the Facebook platform. You can send gifts to your friends, ranging from cupcakes, stuffed bears and gift-cards for a cost.
Facebook has dabbled with a similar idea before, starting out small with sending virtual gifts to people, some free, and some for a small cost. The team are looking to go big this time, and have got some of the high-end brands on board during the trial. Starbucks – the leading coffee chain, Magnolia Bakery –New York’s most famous bakery (made even more well known through ‘Sex and the City’), and Gund – a huge bear retailer, are all in on the trial act. Only a small percentage of people are involved in the trial, but we’re looking forward to the outcome of this.
It seems like a natural progression for Facebook to take on, what seems like such a daunting task to the rest of us, with the gumption and drive of the big boys in business. With the social media platform notoriously known for working with companies to track what we shop for online, whilst browsing on and after visiting the site, we predict it won’t be long before we start seeing last nights browsing items pop up on the right hand side of our screens.
It has not yet been stated if and indeed when the trial will end, when the scheme becomes multi-nationals and inevitably world-wide. However, we can only assume that with Facebook being as big as it is, that it will only be a matter of time before companies sign up to the project. With shares in Facebook remarkably low considering the wealth the company holds, this is one way they are almost certain to make more on the advertising scheme of things, with top retailers paying above the odds to be listed on the social media pages.
Email marketing is one of the best ways to reach customers that are interested in your product. If you are planning on sending emails, or already send them then you know the importance of the subject line. Having subject lines that not only catch the attention of your customers, but also get them excited is the best way to make that sale. If you aren’t sure about the best way to write your email subject lines, here are a few tips that you should follow.
Use A Newspaper
Learn how to write your email subject lines like a newspaper headline. Newspaper headlines are short and crisp. They give you all the information that you need in just a few words. These headlines are attention grabbing allow the reader to know what they should expect after they open the email. Use you local newspaper to get a feel for how your subject lines should look.
Use The From Line To Your Advantage
The “from” line in your email should be from a private host. For instance, if you are emailing your customers from Dave@aol.com they will not take it as seriously as Dave@emailmarketing.com. Make sure that you have your own webhosting email service when you are sending out your emails.
Personalising your email subject lines for the product that you are promoting is essential. Some email marketers will send out a message with a subject line like “New Product Available.” This could mean anything and it doesn’t draw excitement. An email subject line like “Marketing Solution 2.0 Now Available For You John” draws excitement and can be used as a call to action.
If your email is seen as too spammy to the inbox, it will get flagged. One of the best ways to see if your email can get flagged is to run it through a content checker. These are designed to tell you what words in your email could get it filtered. Subject lines with all capital letters or using an exclamation point can get your email marked.
The word “Free” will not necessarily get your email filtered out, but you shouldn’t make “free” the first word of your email. This may get your email marked as spam. If you are offering a free product or bonus, use “no cost” or something similar to get your email to go through without being marked as spam.
Don’t Lead Them On
Email marketing is a lot like dating. You don’t want to lead the person on when they are putting trust in you. When a customer reads about your product and you are going on and on about how great it is, they expect a great product. If you are giving them a product that doesn’t have the features you claim, they will never trust you again. You want to be honest with all of your email marketing and not lead your customers down a path they will never return to.
If you are about to launch an incentive for your affiliates there are a few things you might want to think about first;
Set Your Objective
Incentives are an easy method to improve affiliate marketing, and can be very rewarding for all those involved. In order to make an incentive successful, it is vital to recognise your objectives. Some programs are designed to promote brand name. Yet others are have the goal of gaining new affiliates, while others are made to promote productivity in current ones. Whether you have similar goals, or completely new ones, remember to think about what you want to achieve whilst you design your incentive.
Making It Fair
Your program will be more successful if you make it fair. If you arrange it so that only a select few will be able to win (top affiliates, most sales etc) you will probably not be reaching your goal. In this circumstance, many people may not wish to participate, due to the feeling that the prizes are not easily reachable. If you create an incentive which offers different levels and types of prizes, more participants will be able to get a reward for good work. Remember, the goal of the incentive is to either have your affiliates perform better or to attract more affiliates or for you to gain additional exposure. Many companies use their own products as incentives, which can often be successful, as your affiliates will get to experience first hand the products they are promoting.
In order to get the word out about your incentive there are a few tools you can use to ensure you get maximum exposure.
Other forums such as ABestWeb or AffiliateForum.com.au
Your own affiliate blog
Email your affiliates direct
Network email system
Monitor and Measure
After you implement your program, you will, of course, need to put measures in place to find out how well it is working. You will need to find out how much is being put towards giving out incentives as compared to how much your profit is. Obviously, the program will benefit your company more if you have gained something from the program as well. It will also be necessary to see how well your affiliates are satisfied with the prizes. You will get much information from monitoring increase in sales and other markers of better productivity. When these numbers are compared to number of prizes given out and who is receiving the prizes, you will get a better idea of whether your program is successful at the goals you had predetermined.
As Google is one of the largest and some may say most important companies in the world, it only makes sense that it would want to make a move into social networking and the business networking world. As a result, it has created new pages to help businesses boost their revenue and gain greater visibility across Google’s many channels.
In the past, Google+ has restricted businesses from creating pages, however they now welcome businesses to the world of social media giving them the opportunity to share vital information with other G+ users and use features such as circles and hangouts to maintain a connection with their customer base’s. With over 40 million people already using G+, it’s important for small businesses and corporations to have a place where they can interact and advertise services without really “advertising” at all. Now companies can build relationships with people, as well as benefit from putting G+ pages into search results. Businesses can also link their Google plus page with the ad words campaign, making visibility extremely easy for businesses.
Here are some interesting facts and figures about G+ and its popularity with the social media world –
*The dominant age bracket is 25 to 34
*G+ is made up of mostly males, with around 72% currently using the social networking service.
*The 10 most common occupations for Google+ users include engineers, developers, software developers, and designers.
*Girls currently make up only 28% of the social networking site.
*G+ cost over $500 million to build completely
If a business is wanting to increase sales, using G+ to do so may be very wise in building customer retention and ROI. Since it is still fairly new to the social media world (it was open to the public in June 2011), people have an easier time navigating the site and following your posts rather then if they used Facebook to do the same thing. If you have a website, you can also add the ‘+1′ button so that people can like your post and interact with it. In the Internet marketing world, visibility is very important for small businesses who want to establish an online presence. No matter what your business is involved in, using G+ to interact with your customers and fans is a great idea in giving people a chance to communicate with each other and getting others to voice concerns on how they think your company could run better. It might take years before Google plus is as popular as Facebook, but that doesn’t mean that people don’t regard G+ as competition; as a $1 billion company, it has still been able to gain lots of followers based on it’s ad revenue model and search query domination.