This weekend saw the hacking of major social media player Buffer, which caused many users of the social media content manager to annoy their Facebook friends and followers with weight-loss themed spam.
The problem appears to have since been rectified, and the security of the Buffer app should see improvements following the attack. Buffer CEO, Joel Gascoigne, offered an explanation and apology on the company blog following the débâcle, “I wanted to post a quick update and apologize for the awful experience we’ve caused many of you on your weekend. Buffer was hacked around 2 hours ago, and many of you may have experienced spam posts sent from you via Buffer. I can only understand how angry and disappointed you must be right now.”.
Gascoigne continued, “Not everyone who has signed up for Buffer has been affected, but you may want to check on your accounts. We’re working hard to fix this problem right now and we’re expecting to have everything back to normal shortly.”.
The severity of the event caused Buffer to completely remove its app from Facebook at around midday, Pacific Standard Time, on Saturday 26th October. This caused all posts made via the app to be temporarily hidden for much of the afternoon. With progressions being made throughout the afternoon, Buffer was back online at around 8pm in full working order again.
Questions will rightly be raised over the security of the app, and Buffer have already moved to reassure their million strong user base, “We’ve greatly increased the security of how we handle all social messages being posted and everything is back to normal,” read an evening announcement from the company. Buffer also plan to “publish an in-depth post about what the spammers got access to and what we did to fix it.”.
Getting hacked is the stuff of nightmares for every internet business – reputations can be ruined in an instant and Buffer will have to work hard to overcome this setback. Gascoigne promises to respond to every single e-mail they received regarding the issue, and to continue the post-mortem analysis to found out exactly what happened.
A recent report by Optify has revealed that Facebook is no longer on top when it comes to sales. In fact, its rival, Twitter has come up trumps with higher conversion rates of late. Whilst this news may have companies running for the little blue bird accounts, we need to remember to put this in perspective. Social still only accounts for a very small proportion of sales, on average generating just 1.9% whilst 41% comes from organically sourced searches.
Optify do report that whilst companies which manage their social media campaigns actively and effectively have high conversion rates, this is actually only a very few number of businesses. So what did they find? The report shows that Facebook drives the most traffic to sites above Twitter and LinkedIn, but Twitter in fact generates more sales and leads. Twitter actually has a quite high conversion rate of 2.17% (high for social media that is) whilst Facebook sits at just 0.74% and LinkedIn marginally higher at 0.8%.
Whilst social media is undoubtedly a useful and insightful tool that will continue to grow, organic searches still greatly outnumber any social media. 41% of traffic is generated for B2B sites, with Google equating to 9-% of this leads. However, Google have shot themselves in the foot a little for the latest data search encryption and algorithms. Conversions rates aren’t followed through and data seems to be ‘not provided’ in certain areas.
Another way to clinch back those ‘not provided’ data segments is via email. Email still holds very high interaction and engagement rates. As this is a fairly cheap and easily run tool, more businesses are turning back to email, especially B2B companies, as this is where they can generate leads and hold the higher conversion and engagement rates. The average in the report says that 3.75 pages are viewed from an email, with a 2.9% conversion rate – the highest comparative.
So should we all begin to invest more time, energy and money into social media? Or should we head back to basics and continue to churn out emails? We suggest doing whatever works well for you and concentrate on your own conversion rates to ensure you’re getting the best out of every channel you use.
Two thirds of the UK are now active members of Facebook. That means 27 million people in the UK have an account on the social media platform, with 19 million of this number logging in on our mobile devices. We also spend on average 7 hours on the social site, which equates to 1 in 5 minutes spent online, we’re on Facebook.
The latest stats come just in time and sit in line with a new retail initiative…The Retail Centre. This is a fairly new concept, but one that is already in place in America. Facebook aims to offer advice, useful hints and top tips on how to maximise your use and users on the platform.
It has been proven through statistics that there is a definite correlation between things that your friends online like, recommend and have previously purchased to others purchasing through these channels. Nearly 23% have tried a new restaurant, pub, or bar following a friend’s recommendation, with a larger percentage listening to similar music online to their friends.
The Retail Centre is set to release handy hints of how you can grow readership of your company on the platform, and potentially reach out to those people who are looking at friends profiles to see what they have been buying online.
Facebook launch a search engine, updating iPad apps and the release of a Facebook phone…all the speculation of the upcoming Facebook changes this year have been rife…and all but one have been widely spoken about and confirmed by Zuckerburg.
Facebook are indeed branching out into the world of ‘search’ and are introducing their own site search, aptly named ‘Graph Search.’ In its basic ‘version one’ form, you will be able to search for your friends info, photos and find out information about your friends that you may have missed on your news feed. E.g. you can type into the graph search things like ‘friends with photos at DisneyLand, Paris.’ Facebook will be able to search through the information that you have allowed them to publish (check your settings) and show these in answer to your question.
The new Graph Search has been dubbed by Zuckerburg as ‘the third pillar’ to Facebook, after the news feed and timeline and has hinted that the search could be a business in itself…this may be when the search engine moguls twitch their tashes and have emergency talks! One thing is for certain though, Zuckerburg and the company are desperately trying to keep users on site for as long as possible, and are looking for inventive ways to keep their users accounts active.
A recent survey from Social Bakers, a social media monitoring company heard reports that in the UK alone, Facebook active user accounts dropped by 600,000 in December. Whilst Facebook boasts over 1billion users, not all of these are active, nor visit the site daily. In a time when we spend more time on Facebook and Twitter than we do browsing the web, it seems incredulous to think of a multi million turnover company are facing difficult times…but they are. Social decline is a thing that is very real and something that has the business quaking in its boots. So, it seems that this bold and ultimately huge step towards and into the search stakes has come at a good time. Facebook need to keep ‘ahead of the times’ as this is what users expect from them. However, we as users are very keen to judge and we flock to the site to express our views on all matters. This includes the outrageous decision of the timeline trickle out…most were not impressed with the forced upon timeline initially and even used the site to smack-talk it. Whilst nothing was done, and Facebook lost a few thousands members, they want to ensure that we as users are happy, and spend as much time on the site as possible.
To be seen as an ‘active’ member, we need to be making new friends, interacting with others through status’, likes, posting and commenting on photos etc. Ultimately, if you don’t add new friends, your account becomes stagnant and your user journey and experience limited. As a result, less and less time is spent on the site and you may go elsewhere. Either way, more interaction between you and your friends has been dubbed essential to continue an active account, but is this the main factor in the decision to roll out the ‘Graph Search?’ We think not.
To be frank, Facebook want you to start your online journey with them and end with them. Whilst this is admittedly just ‘version one’ of the Graph Search, we have an incline that the big boys at Google will be shifting in their seats a little more, as Facebook will aim to produce their very own onsite search engine that looks a little further outwards than what they hold on their site…
Facebook is continuing in the pattern of getting more retailer son board, and not just through advertising. Last month we mentioned they were conducting a pilot case study in the states, with brands like Starbucks, where you could buy online to send to your friends as birthday gifts etc. Facebook now seems to have gone a step further in recruiting retail affiliates and companies.
They have recently announced a new ‘WANT’ button. Much like the ‘LIKE’ button that all of us on the social media platform will be very familiar with, the ‘WANT’ button fashions the same sense of personal stampage. Retailer pages will be the first to display the button, as well as another new one called ‘COLLECT.’ These latest pilot additions form part of the new ‘COLLECTIONS’ feature for and designed specifically for retailers online. Retailers will now not only be able to keep tabs on their most popular products, but they will also be able to upload and create a catalogue on Facebook using brand new functionality of the site and its tools. Brands currently involved in the pilot study are Victoria Secret, Neiman Marcus and Pottery Barn – very large chains and brand names in the USA.
We are a little sceptical. It seems Facebook is starting to move away from what it was originally set up for and more into the business market side of things. As if Mr Zuckerburg doesn’t have enough money already, is he trying his hand at something that in future years, could ultimate make company websites obsolete? OK, so you can’t actually purchase anything from Facebook at the moment, it sends you offsite. Does this mean then that they are trying to compete directly with Pinterest, gathering items that you ‘like’ and ‘want’ to put into your sidebar of ‘collections,’ sharing these with the rest of your Facebook friends?
It seems like Facebook has now become a word and a place of ‘normality,’ where it’s almost standard that you’re part of the Facebook family. It seems that the frustration and annoyance of adverts down our sidebar has gone unnoticed and the greedy minds behind the brains are after more…money is the main driving factor here. How it works is a little more difficult, but we’ll try and simplify it as much as we can: Users will basically be offered the chance to make purchases from a retailers catalogue of products when they ‘like,’ ‘want’ or collect’ a product from the ‘collections’ section of the page. Details of product/item/interest is then shared with your friends and associates on the social media site.
Granted, at times it may seem like a good idea to marry up an item seen on the Facebook page of e.g. Topshop to a quick buying solution tab ‘Want’ or ‘Collect,’ but how much will it work? The pilot is under way and we suppose it will only be a matter of time when we can search, stalk, buy and see what everyone else is buying on a platform with over a billion users. Scary or scarily clever…we’ll let you be the judge of this.
Microsoft bosses are pulling the plug on Windows Live Messenger after 13 years in the business. MSN as it was initially labelled back in the day, saw over 330 million users chatting to friends and family on the platform, with the addition of photo uploads, video interaction and games developed over this time. The tool became an instant (excuse the pun) hit for business and personal usage, with a large number of high-school children leading the uptake.
The decision to turn off the trusty site comes just 18 months after the announcement that £8.5 billion was to be spent developing the communications software for the product. There has been speculation as to why Microsoft has taken this bold move, but the main reason is numbers and focus. Comscore analysed the data captured to reveal that Windows Messenger Live still holds twice the amount of unique users as Skype’s instant messenger facility, and ranks second behind the most popular which is Yahoo Messenger. So why the sudden decision to drop such a well-used and well-loved platform? Decline. The report suggested that the user audience stands at just 8.3 million, representing a huge drop of 48% year-on-year, where as Skype users grew within the year.
Looking at the numbers above, you may think that Microsoft are shooting themselves in the foot if they choose to get rid of the messenger tool altogether? Their answer…Skype. Skype is a similar platform Microsoft developed and launched more recently in 2003. A tool most commonly known in the travelling industry for catching up with friends and family back home for free, is growing daily, and is predicted to overtake the number of users MSN once held. Some people may think that Microsoft set themselves up for this sort of number fall when taking on two, quite similar products – ultimately resulting in brand cannibalisation. Competing products from the same company can be seen as a healthy bit of competition, but when the end goal is trying to make money for the same business, it can go a bit awry.
Either way you may look at it, it can only hold hope for Microsoft. Skype is a better and more solid platform to continue development for their other tools such as TV channelling and the X-Box, creating and allowing more versatility than MSN once held. The factor of losing out to competing business from other brands is a risk worth taking, but with the security of Facebook coming on board with Skype, creates the illusion that Microsoft may just take the top spot in the instant messenging stakes once again in the not too distant future.
Windows Live Messenger is set to ‘retire’ in March 2013 (with the exception of China), with the chance to move contacts over to Skype.
Facebook is gearing up to become much more than the leading presence in social media to date. It seems the social media moguls are ploughing ahead and dipping their toes in the online retail market. A US trial is taking place to send out real gifts from the Facebook platform. You can send gifts to your friends, ranging from cupcakes, stuffed bears and gift-cards for a cost.
Facebook has dabbled with a similar idea before, starting out small with sending virtual gifts to people, some free, and some for a small cost. The team are looking to go big this time, and have got some of the high-end brands on board during the trial. Starbucks – the leading coffee chain, Magnolia Bakery –New York’s most famous bakery (made even more well known through ‘Sex and the City’), and Gund – a huge bear retailer, are all in on the trial act. Only a small percentage of people are involved in the trial, but we’re looking forward to the outcome of this.
It seems like a natural progression for Facebook to take on, what seems like such a daunting task to the rest of us, with the gumption and drive of the big boys in business. With the social media platform notoriously known for working with companies to track what we shop for online, whilst browsing on and after visiting the site, we predict it won’t be long before we start seeing last nights browsing items pop up on the right hand side of our screens.
It has not yet been stated if and indeed when the trial will end, when the scheme becomes multi-nationals and inevitably world-wide. However, we can only assume that with Facebook being as big as it is, that it will only be a matter of time before companies sign up to the project. With shares in Facebook remarkably low considering the wealth the company holds, this is one way they are almost certain to make more on the advertising scheme of things, with top retailers paying above the odds to be listed on the social media pages.
With Facebooks ever evolving face, and customer-facing changes like the timeline coming inot play recently, it was only a matter of time before the planning aspect of changes came into play. We’ve all been hit by the changes to pages and fan pages, but now it seems Facebook has come up with an ingenious idea to actual help us! Scheduling statuses!
Looks like Facebook are making it even easier to spend money with them. Instead of having to log into their ads centre, you can now do paid Facebook promotion from within your fanpage! Sneaky, but we like it! You may start to notice the below;
SKUmatic offer an integrated product catalogue specially designed for use on Facebook. It allows the automated building of store listings and product catalogues that will allow Facebook users to browse your products and find local store information via your Facebook page or click through to your company site. SKUmatic can also help provide marketers with local dealer information, advertising and promotional campaigns, Quick Response codes and more, so that you can keep track, create marketing promotions, and help grow your business through Facebook.
The product catalogue can be installed to Facebook with just one, single click, and is a self-contained application that allows visitors to browse products, ask for advice from friends, find local stores that stock their chosen item and view any promotions you may be running. The application will also track click-throughs so you can measure the effectiveness of your Facebook campaign, the Friends Advice and Shop Now buttons. In addition, every QR code generated can be monitored by the reporting module to track use by customers.
You can create and apply your own coupon codes inside the application, targeting Facebook visitors and helping to increase sales conversions. The control panel allows you to define start/end dates and customise the look of the coupon. SKUmatic also generates a Quick Response code for every product entered in to the catalogue, along with a unique mobile friendly URL to help drive customer interaction with products and promotions. You can also customise messages, embed images or video demonstrations to make the most of your QR codes and how they can help increase your business.
The colour scheme of the application is fully customisable, so you can design the page to mimic the colours of your company page or logo by customising menu headers, backgrounds, text and links, and reducing the need to pay for additional design.
Your product catalogue can be managed by brand name, customise category names and even assign brands and products to individual retailers if your catalogue isn’t fully stocked in every store. With the ability to upload function for products and category listing rules in bulk you can save time and effort while adding thousands of products in one go.
You can also create information on individual retailers including store locations, contact information and items stocked. Fully flexible, you can upload banners, logos and images unique to each store. The Where To Buy page incorporates some of this information, along with providing a search engine for nearby retailers if users input their postcode.
By fully integrating a product catalogue, store location details, assign unique products to individual retailers, and provide customers with a means of interacting with your products and other users, SKUmatic have created an easy to use system that can help increase your sales and customer base through the use of social media.