Google + enables a variety of different businesses to stay connected with each other internally and externally. In this blog I will be talking about the benefits of Google + and how it can benefit an organisation.
One of the big benefits of Google plus is the Google Drive tool. Google Drive is an extremely helpful online document program allowing businesses to share documents both internally and externally. I have personally had first hand experience with this working with Bright Digital Minds. At Bright Digital Minds our wide range of clients have access to documents that have been created to help them to have a better understanding of the affiliate system and affiliate relations. Google Drive also helps the Bright Digital Minds team internally. Members of the Bright Digital Minds team are able to access files form the comfort of their own computer. This saves members of staff manually sending information via email. This has helped us a great deal as we can now keep an accurate log of our clients affiliates and their performance.
Google Drive isn’t the only way to get more out of your Google plus. Google Plus enables businesses to stay connected with the world with Google +. Businesses can update their statuses and provide the public with information about potential ventures and client news. This will create attention towards the organisation and create more interest. However, an organisation has to update their Google + page regularly in order to maintain interest. On the internet things get old really quickly and if an organisation fails to update their Google + page regularly then it can cause interest to be lost.
As many know, video plays a big part online. Google owns the biggest video sharing network in the world in Youtube, and businesses should look to capitalise on this opportunity. Businesses can post videos about their operations online which in return will hopefully create interest in their brand. Organisations can also post potential adverts online to gain a consumers opinion and help the business gain an idea of what their target audience wants. Video can be massively beneficial for organisations. Many organisations have thousands of online Youtube views from posting videos online. Organisations can also pay Youtube to get their advertisements on site. This will develop interest and draw people towards the brand.
Google Anlytics can also be extremely beneficial to organisations. Google Analytics enables businesses to measure sales and conversions and gives the business an insight into how the consumer entered your site and how the consumer uses the site. This is especially effective when a business is reviewing their site. Google Analytics can also tell a business what areas of a businesses website is performing well and what areas of the site is rarely used. Google Analytics can also measure the success of businesses social media programs. This will especially help businesses and give them a better insight of their target market. Google Analytics can also measure an organisations online advertising campaign using link analysis. Businesses will be able to see how many people have clicked on their advertisement via Google Anaytics which will ultimately help businesses during their advert evaluation. Businesses will be able to to use Google Analytics as evidence after an advert has matured.
Overall, Google + can be an effective tool for most businesses. Businesses can do anything from generating interest to analysing business activity. Google + shows the capability and effectiveness of the internet in today business world. The internet is now accessible worldwide, and can be extremely profitable for a business with the correct structure and marketing. Google + can help businesses by offering tools in order to aid businesses carrying out tasks manually. Businesses are able to act a lot more swiftly in terms of advertising periods with many organisations changing their advertising more frequently than before. Overall, Google+ is an excellent tool for every business.
Google unveiled a new bright, clean interface for its social network site, Google+, earlier this month, bringing it more in line with other Google platforms and products. With plenty of white space, crisp graphics and a simplified look, it’s a much more user friendly experience. Taking cues from rival social network platforms, Facebook and Twitter, there are now trending topics, large photograph displays and a cover picture for your profile encompassing almost the entire width of the page. But where Google+ really comes in to its own is the other applications under the Google umbrella that can be incorporated in to their social network experience. With so many other applications and platforms available to supplement and enhance their social media endeavours, users are given far more resources to play with, all seamlessly integrated.
In fact, with so many updated features and the reveal of the new layout, Google have invested in television advertisements to raise the general public’s awareness of the usefulness and availability of options available on Google+ in comparison to other social media networks. In an effort to explain the relevance of Google+’s many unique features, such as free video conferencing via the hangout section, Google released a sentimental advert chronicling the life of one man through Google+ in what is an effective demonstration of the platform’s current capabilities.
With the rising popularity of social networking, Google+ is reputed to be around 750 million users behind Facebook, and some areas feel that Google+ has already failed in its attempt to create a successful platform for social media. With social network being a relatively young medium, combined with Google+’s drive forward with innovative options within their platform, this new push using television advertising can also simply be seen as an attempt to explain the platform to non-users or people used to the old functions and layout.
With multiple new updates released since June last year, Google are keen to rekindle the interest of original users they’ve lost prior to those updates being initiated, feeling that the failure to supply what the users was looking for at the time has now been addressed. And with the incorporation of elements of other social networks, Google have streamlined their own design to produce a well-rounded platform that should more than meet the needs of its users and make it attractive to new users.
Where Google+ excels is in the use of its integrated photo editing application available for free whenever users upload a picture. Now, you can edit, crop and tweak your photos before you post your pictures to Google+ through the integration of Picasa, Google’s web based photo editing programme. You can also create or join free video conferencing, called hangouts, which allow you to talk with any Google+ user, share content and, should you feel the need, dress like a pirate using the Google Effects app.
You can also set the level of information included in your news feed from each of your circles, allowing you to adjust the level of interaction you want on your feed’s front page. With a customisable navigation bar along the left of the page, you are able to choose your favourite Google service and at it to the ‘Ribbon’ to tailor your Google+ experience to your needs.
All in all, Google’s focus on real-time interactions through Google+ make this a unique social networking site that offers users opportunities for face-to-face communication with, not only people in their own circles, but the wider world through Hangouts On-Air run by companies or celebrities or public hangouts created by everyday other users. Now you can connect, in real time and via video, to almost any user whether they’re in your circle of friends or not. The world truly is a smaller place than it was yesterday.