Since Pinterest launched on the web in March 2010 it was up against some stiff competition from other social media giants, however in the first one to two years of launching it really made a huge impact within the social media -
- Pinterest – launched 2010 – 10.4 million users as of early 2012
- Facebook – launched 2004 – 6 million users as of 2005
- Twitter – launched 2006 – 3 million users as of 2008
The concept behind the site is that Pinterest is a social networking site that uses a visually-pleasing “virtual pin-board” interface. The users of the site collect photos which they can then link to any products that they like, which in turn creates their own pin boards, they can also follow the pin boards of other individuals whom they also find of interest.
With such a different idea to social media the following statistics gives an overview of how it’s worked well in their favour -
- The growth of Pinterest has been better then that of Twitter or Facebook at the same point in their history.
- The volume of Pinterest users who visited the site daily have gone up by 145 percent since the beginning of 2012.
- Pinterest content in the UK is very different to the rest of the world, as it seems to centre more around blogging resources, web analytic and venture capital.
- Around 80 percent of their users are female.
Because of the huge success that the site has seen since it launched, it’s now introducing pins that will be even more useful to all of it’s users. The idea is that when a user finds something that they love on Pinterest and would like to learn more about, so that they can act on this, Pinterest have taken the next step so that pins can be even more useful to the user as well as making it more accessible to pin wherever they are.
As a starting point they have taken a further step in the right direction by working with some of the webs most popular websites who are now providing more information on some of their previous pins, this way the users can do more of what they love. For example the users may star to notice the following -
- Movie Pins that include content ratings, cast members and a lot more.
- Product Pins that can be used for things such as furniture and clothing with availability, pricing and even the option of where to buy from, which is updated daily.
- Recipe Pins for your favourite website and bloggers that can include ingredients, servings and cooking time.
From the users feed they can then tell when more information has appeared on a pin as an icon will then appear below the picture. Pinterest are then going to update all of their users old pins so that they can become more useful in the future, which is an added bonus as it could be extremely frustrating if the user had to start their pins from scratch.
For the users who are a fan of using the mobile app they’re now making the pin it button widely available, which means that things can be pinned wherever you are in the world.
For the many users of Pinterest to be able to take advantage of the new pins they will need to go onto their home feed and click on the Get It Now button at the very top of the page.
Pinterest have explained that this is only the beginning of positive updates for their site and are hoping to make the entire pin section even more useful over the next few months, with this in mind there’s only one direction that this already popular company is going and that’s up.
Last week saw the launch of the new business resources and tools offered by Pinterest. One of the fastest growing social media networks, it seems like the changes have come just at the right time…but what exactly are the changes?
Well, we can report…not very many. The basics are slightly different. Instead of typing in a first and last name, you can use your business name…a basic that sort of needs no explaining…but we have to cover it because that’s basically it in the way of changes right now. You can also verify your website by using a hidden line of coding that is produce and synced to your account. This ‘syncing,’ when the code is recognised, offers a verification badge on your profile, creating a more solid business presence. Companies that already have a Pinterest account for their business can covert over the existing profile to a business one.
When you go through the sign-up or converting process you will be faced with the encouragement of embedding widgets onto your page. This is a completely new feature, but alas, not just one that is available for companies. It is also being rolled out to the personal accounts, so nothing that separates the business sign up. You will also be encouraged to add pint it or follow buttons onto your business site so as to create the sense of brand loyalty – obviously Pinterest want something in return for creating business tools, and a click back is their way of doing this.
Whilst it doesn’t sound like much of a change, as all the basic features are offered to both business and personal usage of the site, there is a promise from Pinterest to the business sector side. You will receive emails informing you of any and all changes and updates for future products and resources, as well as have some say on what features you would like to see Pinterest use. For the now though, there are no analytics on site, no scheduling tool as of yet, nor can you even link your Pinterest site to a business page or fan site on Facebook yet.
Whilst it can’t be a bad thing to create more of a business presence on the site, there isn’t much that Pinterest are currently offering in the way of doing this. On paper, the developments and future products would be more beneficial, so we are keeping an eye out on these and we’ll update as soon as we know more.
Last week, Pinterest emailed its users with updated Terms of Service expressly changing their policy to remove the clause stating that any content pinned to the site became theirs to sell. For those not aware of Pinterest and the flutter it’s causing across the World Wide Web, here’s a quick breakdown:
Pinterest is a visual bookmarking system that allows you to save an image you see anywhere on the internet to a ‘pin board’ that you create on Pinterest. You can create multiple pin boards to cover any subject you wish, pin as many pictures as you like with each single picture a visual representation of why you’d wanted to bookmark the page. You share every picture you pin with every other user and all your pins can be repined to their own boards without restriction, creating an incredible source for inspirational pictures. Now consider this; as a lighting retailer your website will have good quality pictures of wall lights available. I, as a consumer and user of Pinterest, like one of your products but can’t afford it right now, so I pin it to my dining room pin board along with the price so I can find it again as soon as I have the money. Now, as a Pinterest user, I have over 300 active followers for my dining room pin board. Let’s say that 10% repin that picture. If 10% of their followers repin that picture, your product just went viral. It’s believed that 80% of content on Pinterest is recycled repined pictures and it’s not unheard of for a single picture to generate over a thousand repins. Compare that to the 1.4% of tweets that are retweeted and you can see, as a social media network, people are actively interacting with other user’s content on an enormous scale.
Prior to the change in Terms of Service, that picture I pinned would have been available to Pinterest as a sellable item. The Terms of Service state that users should only pin pictures that are theirs to pin, i.e. only pin your own pictures. Unfortunately, almost nobody who uses Pinterest appears to have taken this in to account and users pin everything they love regardless of copyright issues. Pinterest have made simpler tools available for users to report alleged copyright or trademark infringements but deciding on whether copyright has been breached can be a difficult decision. Pinterest is careful to link back to the original source of the picture, hence the bookmarking nature of the site, but if the user is pinning content from a site such as Tumblr where the source may not be correctly listed it’s all too easy for the copyright link to be lost. With the rise in concern over copyright issues and infringement recently due to America’s attempts to restrict the entire internet, these problems are becoming something that sites such as Pinterest are very interested in addressing. Users will need to take note and ensure they comply with copyright requirements.
Pinterest is a sleek, easy to use site with a great app, making content accessible and repinable on smartphones. A browser plug-in allows you to pin content from any webpage you’re visiting without requiring access to Pinterest itself and companies are beginning to see the commercial value of the site and the number of ‘paid pinners’ is rising. Pinterest can actively increase your site’s traffic, with over 16.23 million unique visitors in February alone a single image pinned to Pinterest could do wonders for your business. Stats now show that Pinterest drives more traffic than Google+, LinkedIn and YouTube combined, so pinning your own products could prove incredibly beneficial.