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Bright Digital Minds Launch Local Free Training Initiative

As part of our commitment to the local community, Bright Digital Minds have teamed up with a number of industry experts to offer local businesses FREE online marketing advice, all in an informal and relaxed environment.

We are inviting anyone who owns a business or website, from Farmers, Driving Instructors, Schools, Musicians, Shops, Cafe’s and even local landlords and Guest House owners to the Wheatsheaf on October the 2nd 2013 between 5pm and 7pm to listen to some top tips for getting the most from your online presence, along with the opportunity to talk more afterwards.

All are welcome to come along, although places are limited. Please join our event here - https://www.facebook.com/events/211275172370862/ or give us a call and we’ll pop your name down.

Founder of Bright Digital Minds, Hannah Swift said, “As a young business owner, I think it’s important to give back to the local community, and help other small businesses reach their potential through various online channels. The new training initiative aims to show anyone in the local area that they can get more out of their current online activities, from collecting email addresses to harnessing the power of ecommerce. I don’t want to run evenings that are ‘death by powerpoint’ or that are overwhelming, instead, we’ll be giving tips and case studies from our years of hands on experience, that are accessible to all.”.

For more information, please contact Hannah Swift;
01629 815 888
Hannah@BrightDigitalMinds.co.uk

About Bright Digital Minds
Founded in 2011 by Hannah Swift, Bright Digital Minds is focused on delivering high impact performance marketing campaigns on budget and on time. Based in Bakewell, Derbyshire, we are committed to supporting the growth of fellow local businesses with our apprenticeship schemes and with the launch of our free training initiative.

http://www.brightdigitalminds.co.uk/
https://www.facebook.com/BrightDigitalMinds
https://twitter.com/BrightDM

Paid On Results Nofollow Tool

por-icon-png-1Paid On Results are the first affiliate network to bring out a new tool which allows merchants to nofollow links to their site and affiliates to nofollow links from their site. Nofollow is a piece of code which tells a search engine not to follow a link. This means that the link will not pass any page rank or authority which are metrics used in calculating the ranking of a site.

This new tool has been introduced as a growing number of merchants are convinced by some SEO companies that the reason for their drop in rankings is in part down to affiliate links. With the nofollow tool merchants can decide whether to follow or nofollow all affiliate links going to their site, which for Paid On Results is a lot easier than trying to counter the SEO companies arguments. This simple solution means that merchants on Paid On Results can ignore the advice of SEO companies and focus their attention on building their affiliate programme.

Penguin 2.0 Update

It’s official, Google have released the latest Penguin. This is the fourth Penguin-related launch Google has done, this is an updated algorithm not just a data refresh (the process Google uses to refresh the data within the algorithm). The first update shook the Internet, literally. Webmasters had to re-invent themselves and embrace content marketing.

We have had more than enough time to prepare for the next generation of Penguin. Back on May 10 Google’s Matt Cutts said on Twitter, “we do expect to roll out Penguin 2.0 (next generation of Penguin) sometime in the next few weeks though.” For those who are worried Cutts has said that “About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.”

This update specifically targets black hat spam and will be more intensive than version 1 of Penguin. Spammers and black hat SEOs should be worried. If you’ve been focusing on quality content, the user, and haven’t participated in black hat techniques, then there is no need to fear the update.

Penguin v 2.0 is an algorithm update. A data refresh is the process Google uses to refresh the data within the algorithm. An index update is simply the seamless and day to day operation that refreshes or updates the index. It used to be quite noticeable, but now it’s relatively seamless.

Previous Penguin Updates

Each release of Penguin has been named in sequential order:

Penguin 1 on April 24, 2012 (impacting ~3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting ~0.3% of queries)
Penguin 4 on May 22, 2013 (impacting 2.3% of queries)

Google Panda Updates: Version 24

Despite strongly denying significant reports of an imminent update, Google has ploughed ahead with another Panda update. Version 24 was uploaded yesterday, 22nd January, and was confirmed by Google when they tweeted,

“New Panda data refresh rolling out today: 1.2% of English queries affected. Background goo.gl/8Zqy1

Version 23 saw 1.3% of English queries affected 21st December 2012, and the previous update before this was in November 2012. It seems as though Google are pushing out Panda updates every four weeks or so now. Google’s response? Continue to develop high-quality sites and content rather than trying to crack the code of algorithm. Some sites are still trying to keep up with the algorithm, but if the updates are as often as every month, you will only suffer in the long term. Whilst Google Panda is one of the most well-known and high-spec uploads affecting search engine rankings, it is on average just 1 in 500 improvements rolled out each year.

So it seems to be in with standing a chance against the constant improvements of Panda, the main adjustments will need to come from your site. The need to create and maintain high-quality sites and content will help boost your site in the search engine rankings and push low and poor quality listings, further down the pages. Google has previously said that it thinks more sites should concentrate more on developing the best possible user and customer experience, rather than just having a site for having a site’s purpose.

Whilst Google claim that the Panda updates are to help sites in SEO terms, it has affected a large amount of sites across the globe. More and more people are being hit hard by the updates and are now having to fill in more and more DMCA reports. This is when other sites in the same / similar field simply copying the information you have spent the time and energy and in a lot of cases, money, into writing and SEO proofing your pages, and pasting it onto their own.

It seems a shame that these sites are being pulled for plagiarism, as this certainly wouldn’t stand at university or even school level. So what makes the internet any different? Once thing is for sure, we will never get to the bottom of that question, but for the meantime it looks as though we will have to continue to pour resources into the highest quality web design, copywriters and data analysts to keep an eye on the future affects of Google Panda.

Google+ And The SERPS

As has been suspected for some time, the new addition of Google+ is indeed beginning to make it’s presence known within the SERP’s. SEO stars around the world are in a frenzy about how they can get ahead of the game and use Google+ for their advantage.

The main point of interest for the search results is the +1 feature which adds a kind of approval from users/customers for links and products or the whole site. This +1 is also said to feed into the main Google Algorithm and could possibly have positive effects on your rankings.

Not only that but with the various opportunities Google+ Pages offer including circles to share content and contact details, the potential implications of Google+ on your SERPS are phenominal.

I think this recent search says alot…

To find out more about how your business can use Google+ get in touch today and see how Bright Digital Minds can help you.