The Importance Of Subject Lines In Email Marketing

Email marketing is one of the best ways to reach customers that are interested in your product. If you are planning on sending emails, or already send them then you know the importance of the subject line. Having subject lines that not only catch the attention of your customers, but also get them excited is the best way to make that sale. If you aren’t sure about the best way to write your email subject lines, here are a few tips that you should follow.

Use A Newspaper
Learn how to write your email subject lines like a newspaper headline. Newspaper headlines are short and crisp. They give you all the information that you need in just a few words. These headlines are attention grabbing allow the reader to know what they should expect after they open the email. Use you local newspaper to get a feel for how your subject lines should look.

Use The From Line To Your Advantage
The “from” line in your email should be from a private host. For instance, if you are emailing your customers from Dave@aol.com they will not take it as seriously as Dave@emailmarketing.com. Make sure that you have your own webhosting email service when you are sending out your emails.

Personalisation
Personalising your email subject lines for the product that you are promoting is essential. Some email marketers will send out a message with a subject line like “New Product Available.” This could mean anything and it doesn’t draw excitement. An email subject line like “Marketing Solution 2.0 Now Available For You John” draws excitement and can be used as a call to action.

Spam Filters
If your email is seen as too spammy to the inbox, it will get flagged. One of the best ways to see if your email can get flagged is to run it through a content checker. These are designed to tell you what words in your email could get it filtered. Subject lines with all capital letters or using an exclamation point can get your email marked.

Using “Free”
The word “Free” will not necessarily get your email filtered out, but you shouldn’t make “free” the first word of your email. This may get your email marked as spam. If you are offering a free product or bonus, use “no cost” or something similar to get your email to go through without being marked as spam.

Don’t Lead Them On
Email marketing is a lot like dating. You don’t want to lead the person on when they are putting trust in you. When a customer reads about your product and you are going on and on about how great it is, they expect a great product. If you are giving them a product that doesn’t have the features you claim, they will never trust you again. You want to be honest with all of your email marketing and not lead your customers down a path they will never return to.

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